Do you ever wonder why some people seem to get all the lucky breaks in business while others struggle to barely get by? They seem to be in the right place at the right time. Fact is, maybe theyre not at the right place at the right time; maybe they just know how to make things happen.
As a business advisor I often see people begin and end a business before they have given it a chance to grow. For some reason, they seem to think that all they have to do is have a product or service to sell and the rest magically takes care of itself. Nothing could be further from the truth. For any business to succeed there are steps that must be taken.
Being successful in business is actually simple, it is by no means easy, but it is simple. Speaking from experience, all the success that I’ve come across came as a result of my actions. It’s just a matter of making sure that you follow a guide.
My success is also a result of having some great mentors over the years. Mentors who were willing to share time and knowledge in order that I could grow my business. My choice with the information that was shared was to either use it or not. Fortunately, in many cases I listened and applied what was recommended.
Apart from my own motivation, I was lucky enough to have mentors around me. They gave me great, solid advice on what to do. They shared their time and knowledge to help me develop my business. It was my choice whether I would follow the advice that I was given or not. Luckily, I followed most of them and it got me where I am today in my business.
One of the greatest lessons I have learned from my mentors is to explore ideas I get. Not just explore, but have a plan of action and a systematic approach to implementing the idea. And to trust my instinct. And be willing to take risks. It has been said, With risk comes reward. Granted, not all my ideas have been wildly successful. As a matter of fact, some downright failed. And yet, out of every failure was the seed to another idea that held the possibility of success.
Regardless of the type of business you are in, you can achieve a high level of success. Its a matter of your level of commitment and having a vision of what you want to achieve. Such was the case with an idea I came up with a little over a year ago. Although I had some of those warning folks tell me it could never work, I chose to listen to those who have been successful in idea implementation and explore where the idea could take me. Thank goodness I followed my instinct and implemented the idea. That one idea has made me over $100,000.
The really amazing thing is that out of that one idea have come others. An offshoot idea is a FR*EE report in which I outline step-by-step what the idea was and how it generated the revenues.
Nowadays, many people search online for services instead of reaching for the phone book. To increase your online exposure your pages should include your street address, zip code, phone number, and five-digit zip code. Include place names in the title tag such as “the name of your city and your service.” When you seek links to your site contact local businesses. A noncompeting local business should be interested in exchanging links with you. Make sure that the anchor text includes the name of your city. List your business within local business directories. If you are a member of you local chamber of commerce, ask for a link from their website.
Submit To Directories
Links from directories are some of the most valuable links you can get. Note: Directories are not the same as search engines. A link from a directory will help your search engine ranking. There are thousands of online directories, but some are more significant than others. In addition to directories such as the Open Directory Project, some of the most important search engines such as Yahoo and Google have directories of their own.
Some of the greatest advantages of submitting your site to directories are you get:
· One-way links. Remember, one-way links are more valuable than reciprocal links;
· Potentially qualified clients repeatedly see your listing.
Obtaining links from directories drive an increasing amount of traffic to your site. In addition, you are improving your ranking within search engines such as Google and Yahoo. Once you submit your site information to a directory, it may take weeks or even months to get listed.
While many directories are free, don’t be surprised when you are asked to pay for submission. Certain directories promise to expedite the submission process for paying customers. Directories provide you with a constant stream of visitors and highly valuable one-way links, be sure they are part of your marketing strategy.
Submit Your Site to Industry Sites and Specialized Directories
Because a link from a relevant site is more important than one from an irrelevant site, links from industry sites and specialized directories are highly valuable. If your business is a member of professional associations, ask for a link to your site. The more links you obtain from related websites, the more likely your site will be considered an authority site.
Searching online you will find directories focused on your particular industry such as business coaching, accounting, retail, and such. You almost certainly belong to various trade associations that list member sites. Contact the Webmaster and ask for a link. You may get a link for free or you may be required to pay a fee, either way, it is worth it.
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Business networking events are a great way to build your contacts and increase your business. However, you need to be sure to do more than just show up if you want to get the most out of them. Here are a few simple ideas to help you get more from the business networking events you attend.
First of all, you should be genuine and honest about your business. People respect honesty and genuineness, and you will gain their trust if you have these qualities. If you don’t, others will pick up on it and be less willing to do business with you. Some people seem to have the mentality that honesty and sales are not entirely compatible. This is a very short sighted mentality. Business is all about building trust and relationships. You cannot do that successfully in the long run without honesty.
When you are meeting others at networking events, you should first focus on how you can help them. Take the time to listen to them and understand their business. Try to think of ways you can give them referrals, rather than thinking of how they can bring you business. If you help them build their business, you will earn their trust and they will feel compelled to return the favor. If you first focus on what they can do for you, they will sense that and be less willing to do business with you or refer you to others. There’s a very simple principle that whatever goes around comes around. If you do good things for others, good things will come to you.
When you meet contacts at a networking event, be sure to write down things about them and their business. They will see that you are taking the time to understand them, and this information will be very useful to you later on. Remember, you want to focus on how to refer them business, so you need to be able to remember details about them after the networking event is over. An easy tip is to write on the back of their business card. That way you don’t lose the information.
After the networking event is over, be sure to follow up promptly with your new contacts. Usually a quick email will do the trick, and the person you are contacting will feel grateful you took the time to follow up. Be sure to add some detail about them when you write the email. If you found out something interesting about them or their business in your conversation, make a brief mention of it. At the same time, you want to keep the email short and to the point, so that it’s not a burden to read. Their schedule is probably very busy like yours, and you want to respect their time.
In short, to be a successful networker, it is important to be courteous and think of how to help others. If you live by this principle, you will develop solid relationships and others will naturally want to refer business to you.
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